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The Smartphone Camera Is Changing The World...And Here's How?

Let’s face it, prior to 2007, we had phones equipped with nothing more than low-end and unsophisticated point-and-shoot cameras that we un-apologetically used for capturing our experiences, moments, events, etc. (albeit most images were grainy, blurry, and pixelated). Today, we can agree that the technology behind the modern smartphone camera has caught up to our imaginations and given us something we could not have foreseen. From the early days of the marriage between the phone and the camera until now,  Pocket-size technologies and devices have forever changed (for the better) the photography and filmmaking landscape as we know it today.  So where are we today you ask? We live in a world of smartphone filmmaking and iPhoneography. With more people realizing the...

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Drone Cinematography & Smartphone Filmmaking: The Future of Movie Making

Yes, technology has progressed by leaps and bounds during the past couple of decades.  And yes, we can say, unequivocally, that the progress has leveled the playing field, turning would-be's and could-be's into filmmaking aficionados. You no longer need a big budget or full scale production company to make that movie, shoot that music video, or to put your imagination and creativity to work, on the cheap(er) side of things.   In fact, technology has swung the pendulum so much more in favor of the indie guy and gal that it’s becoming harder and harder to convince someone you couldn’t shoot your film or video because you either lacked the funds or they (whoever they are) didn’t green light your project. Honestly, thank goodness those days...

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"No Love Like Yours" Music Video Meets The iPhone

It's totally not okay if you don't know these guys...Edward Sharpe and the Magnetic Zeros have been on the scene since 2007.  Led by the dynamic lead singer Alex Ebert, this American indie folk band out of Cali recently released their critically acclaimed album, PersonA.    Now we're not by any stretch die-hard fans of folk music, but we surprisingly found ourselves tapping our feet and feeling the urge to get up and dance around like those hip New Orleans cats were in the music video of "No Love Like Yours".  Without a doubt a new favorite around here, but what was even more impressive to us was their willingness and creative ability to shoot the entire new video with an iPhone.  And it looks great!  Props to...

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Visual storytelling is our past, present, and future

Who can resist sharing a really great story? Millions of stories are being posted and shared today by mobile device content creators, smartphone filmmakers, mobile journalists, vloggers and phoneographers who want to tell us something brilliant or profound, scandalous or funny. Our technology allows instant and infinite sharing but the impulse to tell a story is nothing new. Stories like Homer’s Odyssey have carried meaning across millennia. Whether we want to impart something significant or just share a laugh, great stories compel humans to tell them. Storytellers understand the power of a story to engage audiences. Fables with images of unforgettable beauty and awe, like the flight of Icarus, can be understood in cultures and times far from their origin. The emotional impact...

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The next disruptive technology is here...the smartphone camera lens. But wait, you already knew that, right?

It can be said that Blackberry was the first company to introduce the modern smartphone. It was the first company that introduced a phone that allowed people to check their email on the fly and make communications much easier (and way cooler). However, history remembers Apple as the pioneers of the smartphone. The iPhone, first released in 2007, is easily one of the most revolutionary devices of the past decade. In less than nine years, smartphone technology has managed to change the lives of millions of people. It has completely changed the way people consume content. Content creators such as filmmakers, vloggers and photographers now use smartphones to update their readers on the fly. The camera in the smartphone has also...

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